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The usual perception that many people associate with very cheap car insurance is that with a lower price comes an insurance policy of inferior quality with less items of cover. Not surprising considering when most things in life follow the same rule of “you get what you pay for!”.
But in the case of car insurance, paying less does not have to mean getting less in terms of quality of cover. Once one understands more about how insurance policies are underwritten, then it becomes quite clear how simple it really is to find very cheap car insurance.
Each company uses its own criteria to target specific segments of the consumer insurance market. Not every insurance provider can be the cheapest for the same consumer, yet many companies claim that they are. So the question arises, how can this be so?
In short, some companies for example may target younger drivers and ensure that all of their policies for young drivers are the most competitively priced. But that same company will not be able to compete within other market segments, such as multi car insurance, or even car insurance for the over 50s.
Each insurance company is operated like a business which needs to be profitable in order for it to stay afloat. By focusing on particular markets which the insurance company believes it will make more profit from, it can afford to be less competitive in other markets where they perhaps do not attract as many customers.
This further adds to the need for comparison shopping to take place when searching for your car insurance policy. Every insurance provider is different with their own unique proposition, focusing on their own market of potential customers. Hence their policies, rates and levels of cover will always be different.
So regardless of whether you are a new driver looking for their first policy, a more experienced driver with many years no claims, or even a driver without any no claims discount. By comparing quotes from many different providers at one time, you will be able to single out that policy which is catered just for you, at the right price with the right levels of cover.
Competition within the car insurance industry is growing more fierce but consumers can benefit from this price war by comparison shopping and comparing quotes from each provider...